Customer Project

Usability for Chief of Staff

Challenge

Design a simple and intuitive productivity web app for Chief Marketing Officers.

Founder, CEO

"The process made me feel assured the end result would   be successful. They were able to extract the vision and   turn it into something better than expected."

Expertise

UX

UI

User Interface

PT

Prototyping

Designers

Experience
 Designer

Interface Designer

Interaction Designer

Tools

Miro

Illustrator

Figma

Approach

1

Discover

Secondary research was conducted by collecting insights from other existing solutions. A competitor landscape map was used to analyze design decisions. Resulted in a library of references used for inspiration to design components and layouts.

2

Define

Created a moodboard from the library of references to fit the brand identity of the solution. Built a mini version of a design system to make our decision making more effective when refining the wireframes.

3

Design

From the hi-fidelity wireframes, interactions and transitions were added into the prototyping process. Testing and refining was implemented to ensure quality experience for the user.

Fig 1. Competitor Landscape

Fig 2. Low-fidelity wireframes

Fig 3. Taskflow & Prototyping

Outcome

Bringing a customers idea into fruition with a design prototype used for a pitch deck and initial blueprint for development by engineers of the start-up company.

Founder, CEO

"The compelling design of the wireframes along with the   pitch deck enabled us to convince an investor to invest in   our idea!"

Good UX is Good Business

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