Professional Agency Competition

Bridging the Social Gap for Entrepreneurs

Challenge

Create a mobile app that helps mobilize youth leaders working towards equity.

Judges

"I think this app is beautiful. It is really   comforting and friendly. There was a   very set tone established really well.
  It was backed by the writing,
  the design and flow. Very strong."

Expertise

UX

UI

User Interface

PT

Prototyping

Designers

Experience
 Designer

Interface Designer

Interaction Designer

Tools

Miro

Illustrator

Figma

Approach

1

Discover

Secondary research was conducted by collecting insights from other existing solutions. A competitor landscape map was used to analyze design decisions. Resulted in a library of references used for inspiration to design components and layouts.

2

Define

Created a moodboard from the library of references to fit the brand identity of the solution. Built a mini version of a design system to make our decision making more effective when refining the wireframes.

3

Design

From the hi-fidelity wireframes, interactions and transitions were added into the prototyping process. Testing and refining was implemented to ensure quality experience for the user.

Fig 1. Competitor Landscape

Fig 2. Mini Design System

Fig 3. Wireframing & Prototyping

Outcome

Placed 3rd place amongst 700 participants through an online event. The Experience Designer presented in front of 3 judges and over 1500 audience members to present the prototype and receive the award. Here was the final result of the journey!

Judges

"I loved the design, the colour palette   
  and touches of animation throughout. 
  There was a lot of attention to detail 
  and it was a pleasant experience."

Good UX is Good Business

Get started with a discovery call to find out how user experience design will benefit your user and cash flow.

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